Marketplace funding is the practice of financing a project, venture or business through the raising of funds from a large number of people (i.e. the crowd). With advancement in technology, marketplace funding has become a viable source of financing for businesses, as the costs of engaging the crowd have reduced significantly. Technology has allowed us to create a marketplace where companies and investors can interact efficiently and effectively, where financing and investments are conducted in real time. Technology has also allowed us to monitor and manage financing and investments efficiently.